Let's talk digital marketing. Digital marketing is the promotion of products or brands using one or more forms of electronic media and differs from traditional marketing in that it involves the use of channels and methods that enables us as the creative, to analyse our marketing campaigns and understand what is working and what isn’t – typically in real time.
As digital marketers, authors can monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc. While the Internet is, perhaps, the channel most closely associated with digital marketing, others include test messaging, mobile apps, podcasts, electronic billboards, digital television and radio channels, etc. We can also incorporate three other mediums into digital marketing such as audio-books, eBooks and print-on-demand, as each of these are products used to generate sales, brand awareness and ultimately greater physical book sales. Each offer individual online marketing support that can be measured and adjusted with ease making all three excellent opportunities in generating author success.
Ocean presenting in SHINE Conference
In our increasingly fast-paced lives, more people are choosing to listen to books as they multi-task on some other activity, such as cooking, cleaning or commuting. In fact, a survey carried out recently found that each audio-book consumer on average listens to 17.5 books a year. The Audio Publishers Association estimated in the mid 2000's that the size of the audio-book market was $800 million. Since then, audio-book sales growth has exploded due to the ability to download audio-books from sites like Audible.com, iTunes and Amazon. Audio-books are the fastest growing segment in publishing for everyone within the industry with a number of new authors making waves and retailers beginning to realise that audio-books are worth investing in. Growth in audio book downloads increased by 38.1 percent in 2016 and revenue exceeded $3 billion. Ocean Reeve Publishing can not only offer a quality, professional studio environment to record; industry recognised narrators but also international distribution to Audible, Amazon, iTunes, Audiobooks.com and more, all created under your own exclusive account ensuring your rights and control over the publishing process remains.
There has often been confusion as to the differences between Print-On-Demand (POD) and Digital Production. POD is a digital printing technology in which your publication is printed on an as needed basis. The POD model flies in the face of traditional printing, where large quantities of books are produced in initial print runs to reduce costs prior to distribution. The sales of online books and e-books facilitate POD and eliminate the need for hard copy book displays. POD has also changed the publishing industry by reducing the need for traditional publishing houses, allowing authors to self and indie publish at very low costs. Authors need to be realistic about their need for print books in bulk. By no means should a new author or an author without a definitive market in wait, print in excess of 1000 copies - at least for their first print run, however if they are serious about their book publishing journey then it is critical that a run of digitally printed books are produced. The differences between the two are that POD is brilliant for running 1 - 50 books and providing copies of your physical book to the overseas market without heavy postage costs. Digital Production is ideal for 500 - 1000 books and are of a better quality in terms of paper stock, colour reproduction and binding. Ocean Reeve Publishing can set up your POD account, upload your title and metadata, run file checks so that you can now provide your publication to the global audience with ease.
eBooks are a digital form of your publication that can be downloaded and read on a number of devices such as your Mac, PC, Smart Phone or eBook Reader. All eBooks contain the same content as their physical book equivalent. They are not edited or revised in anyway so the reader does not miss out on any of your story or content featured in your physical book. Different readers read different types of files. It is important that the correct file type or format is developed so to reach as many potential readers as possible. The two most common formats are EPUB and MOBI. Whilst we can produce both formats we focus on EPUB as it can be read on any PC or Mac with Adobe Digital Editions. EPUB is also accesible on e-Readers such as Sony Reader, Nook, BeBook, Kobo eReader, Cybook, and other dedicated eBook Readers. Also on Android smartphone and tablets with Aldiko Book Reader or Apple iOS with any relevant app or software available to read the eBook. While MOBI is the native format for Amazon's Kindle, EPUB files have become more and more commonly used. Once your book is published and you are active in promotion, ensuring your eBook is developed and ready to release is critical. Not only it is an excellent promotional tool, but your eBook also meets the needs for readers used to enjoying books on e-Readers. This module ensures both epub and MOBI versions of your published work is developed and live through Amazon Kindle.