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Design Your Mind

Everyday tools to make every day better


This is a guide to mastering your mind – to boost creativity, improve decision-making, enhance happiness, authenticity and reduce stress.


Have you tried to change someone’s viewpoint? Strangely, mental malleability seems absent in such circumstances, and facts don’t help. Unravel this mystery through the story of Santa Clause, the sinking of the Titanic, and the discovery of meteorites.


Every time we learn something, create a memory or form a habit, we are designing our mind. Such plasticity is beneficial, but it also leads to maladaptive stress responses, addictions and phobias. With the tools provided, these do not need to be an endpoint.


Do you always make good decisions? Have you heard of ‘nudging’? Many western governments now have a ‘behavioural insight team’ whose unique job it is to affect the way we think and act. Discover the mental processes and brain networks they are targeting.


Is the mind of a creative genius special? Are you interested in humour? Do you read social cues well and use insight? To master these and other abilities, there is a simple process, easy to replicate once you know the trick.

Is health a priority? Then draw back the curtain on the way mind influences healing and brain ageing, and discover why placebos work. The power of the mind is astonishing.


Perhaps you want to step beyond the conventional? Take a journey with the author to explore the science behind intuition and nonlocal mind. Backed by 30 years of involvement in sensory biology and behaviour, science communication, and a lifetime of experience with the weird and wonderful, BW Cribb empowers us with new ways of thinking and being.

Design Your Mind

  • ISBN: 978-1-9258333-93-5

    Size: 152mm x 228mm

    Format: Paperback

    Pages: 323pp

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