3 Top Tips To…….....ENGAGE!

How many times have we heard the phrases – ‘‘I’ve been building my list, but my responses are low.’ ‘I’ve been posting on social media, but no one comments.’ ‘I’m telling people about the book, but the sales are low.’’? These are common questions in the book marketing journey that I usually respond with the question, ‘Are you engaging your audience?’ The sound of crickets follow. You see, social media is actually anti-social media. We ‘like’, we ‘retweet’, we ‘love’, we ‘follow’, we whatever…for a moment. Seconds later we have moved on and our goldfish memory has forgotten what it was we just ‘liked’. There’s no real ‘social’ interaction here, just fleeting moments of superficial recognition

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