Endorsements: The Key to Successful Book Marketing
As an indie or self-published author, getting your book noticed can be a daunting task. There’s so much to do. However, there is a powerful tool in your marketing arsenal that can boost your efforts and help establish credibility, build reputation, and persuade potential readers to take a chance on your work - endorsements. At Ocean Reeve Publishing, we understand that getting endorsements is crucial for independent authors looking to promote their book effectively. In this blog post, we’ll explain why endorsements are the key to successful book marketing and offer tips on how you can get them. We’ll also give you some examples if you or one of your reviewers needs a bit of inspiration.
Why Endorsements Matter
Endorsements, also known as testimonials or reviews, provide social proof that your book is worth reading. When potential readers see that others have enjoyed your book or found it valuable, they are more likely to take a chance at reading it themselves. Endorsements can also help establish an author's credibility and build their reputation within the industry, particularly in the case of non-fiction books where you’re trying to share your knowledge.
Endorsements can also be used to differentiate a book from others in its genre. If a book has endorsements from respected individuals or organisations, it can help your book stand out from the competition and increase the chances of it being noticed by readers.
How to Get Endorsements
For authors working with Ocean Reeve Publishing, we provide a watermarked and protected copy of your book once it has been formatted and put in a readable format for reviewers. You want it to look as finished as possible. We call this an advance reading copy (ARC). Authors can then use the ARC without worry to get endorsements from well-respected individuals or organisations that can help persuade potential readers to give their book a chance. It’s all about sharing social opinion. People will be more likely to give your book a go if someone else has said they enjoyed it.
Now, we know that getting endorsements for your book takes time and effort. You'll need to reach out to people in your network or who have a large following and can help you reach a wider audience. Building relationships with other authors, influencers, and industry experts can also help you get endorsements for your book. Start as early as you can to build those relationships before you send out your book. Then, once they know you or even just your name, then you can request their time for checking out your book and leaving a review of it.
And it’s not just sending out copies of your ARC before it’s published to get reviews. Even once your book is out there and being sold, you can use online platforms such as Goodreads, Amazon, and Barnes and Noble to allow readers to leave a review on your book after they purchase it. Check out the author sections of these sites to learn how you can use them to your advantage.
Ocean Reeve Publishing’s unique Book Marketing Mentorship has a focused module just on gaining endorsements from general readers, experts in their fields and even celebrities. Our authors have successfully gained endorsements from the likes of Liam Neeson (actor), Andrew Adamson (director), Ita Buttrose (media personality), Pete Evans (chef), and even our own managing director has received an endorsement from Captain Kirk himself, William Shatner. It makes a huge difference when reviews and endorsements from all walks of life are received as it most definitely lifts the awareness of your book.
Examples of Effective Endorsements
As we’ve discussed above, when publishing your book, it’s important to reach out to real readers and professionals like fellow authors, industry experts, celebrities, and respected organisations for endorsements. But let’s say you reached out to someone for an endorsement and they were a little stuck on the sort of thing to write. We’ve given some examples below on possible endorsements for both fiction and nonfiction books that you can share with your advanced copy readers to inspire them on giving you great reviews.
"Brilliantly written and emotionally gripping, [book title] is a must-read for anyone who loves great literature."
"I couldn't put it down - a gripping thriller that kept me on the edge of my seat until the very end."
"[Author name] writes so beautifully. Such an easy-to-read novel that explores the complexities of family and love."
"What an adventure. This is an epic fantasy that immerses you in a richly detailed world full of magic and soul."
"Be prepared to test the limits of space. [Book name] is a thought-provoking science fiction novel that challenges our understanding of technology and humanity. Highly recommend."
"A powerful historical novel that brings the past to life in vivid detail. I can’t wait to see what [author name] does next."
"[book name] is a must-read for anyone interested in understanding the current political climate."
"An eye-opening account of one person's journey through the criminal justice system."
"Fascinating. [Author name] looks at the science of human behaviour in a way that will change the way you think about yourself and others."
"Such a moving memoir. This will inspire readers to overcome their own challenges."
"A practical handbook for small business owners, filled with useful tips and strategies for success."
In conclusion, endorsements are a crucial tool for self-published authors looking to effectively market their book. At Ocean Reeve Publishing, we understand the importance of endorsements and provide our authors with the tools and support they need to succeed. With endorsements, independent authors can establish credibility, build reputation, and persuade potential readers to take a chance on their work. There’s never been a better time than now to start building those relationships with people who might want to be that crucial first reviewer of your book.
Sarah Kate Ishii