Five Tips On Book Marketing
Ask any author what they struggle with the most when it comes to the publishing journey and the answer will be connected to book marketing, usually not knowing where to start.
With so much information readily available through books, blogs, social media, websites, even Google, it’s not for lack of knowledge that stops most people from achieving an outcome. It’s taking the first step. It’s also about the fear factor of trying and failing that holds many people back.
The only thing that will stop a book from selling, and potentially doing very well, is marketing. Even terrible books have become best sellers all because they had a focused marketing campaign driving it. A recent survey outlined how almost 40% of people said how knowledge was their biggest hurdle, 30% identified time with money, fear and other factors combining to make the difference.
Mentors and coaches
There’s nothing to compare with knowledgeable these guys have to help you through the times you most need direction. A good book marketing mentor or coach is worth their weight in gold. However, make sure you have done your due diligence and can confirm they definitely know what they are doing. Mentors offer insight, advice, experience, strategies, focus and self-confidence to achieve our vision.
My advice; start here. Everything else that will follow is in-line with working with people that have the experience and knowledge in this space.
If knowledge is the greatest hurdle challenge, start with the obvious; Google! Google knows everything. There is plenty of information available online on how to market a book. This also can become problematic as it is easy to suffer from information overload and this can shut us down quickly. The other issue is that there is often conflicting information so the question is raised on who and what you should listen to.
My advice; use Google as a starting point or to clarify thoughts and processes.
I can’t say enough about the power of a liquid network or a functioning writers’ group. A table full of like-minded individuals all with a common goal. The overall purpose of these kinds of groups is to provide support, inspiration, problem-solving and ideas. They also become the foundation of your fan base, those willing to join you in the promotion of your book by sharing the word, and vice versa.
My advice; join a local writers’ group that has a diverse membership and also look at online options through social media, meet-up, etc
You don’t need to be a bestselling author to be successful, but it does help. Becoming a best seller takes a lot of work and a lot of books need to be sold or downloaded to achieve this status. How do we start? We learn from those who have travelled the road already.
You can review the best seller list on Amazon, or review lists on major international publications such as The New York Times, ABA IndieBound, Barnes & Noble, Publishers Weekly, and USA Today. To make it to this list requires a great amount of effort and sales.
My advice; put a list together of authors who write in your genre and have succeeded. Then research them to see what marketing strategies they have implemented.
Where to start
You need to have the right mindset before beginning this journey. There is a psychology in book marketing and it is vital you have an understanding of this so you are ready to face anything that comes. Book marketing has challenges, you will do things you have never done before, you will be in the spotlight where in the past you would be happy to stay in the background. Now is the time you make the choice to fit in with other authors who have travelled this road of professionally publishing their work and committing to marketing, and then stand out from the crowd with a unbeatable mindset towards your creative success.
My advice; go to www.bookmarketingmentorship.com and access the free eBook ‘The Mindset of Book Marketing’, plus also be alerted to the release of the first online program in the hugely successful Book Marketing Mentorship Program which looks directly at The Psychology of Book Marketing.